People ask ChatGPT about a problem before they ever search for a provider. Your ad meets them in that moment.
Ads match the context of a single user’s conversation, not a keyword list. Organic answers stay the same.
One labeled ad shows below the response, right above the chat box, on Free and Go accounts. Paid Plus, Pro, Business, Enterprise and Edu accounts see no ads.
Get October free with any signed contract of 3 months or more. Plus up to $2,500 in ad credits, including $500 for ChatGPT.
Long-tail, high-intent hints, not broad terms.
Hints grouped by service, case type or need.
Name, title, copy, image and landing page.
UTMs, GA4, call and form tracking.
Cost per qualified lead, cost per client, ROAS.
ChatGPT ads are pre-search ads. Someone asks ChatGPT, “I was in a car accident. What should I do next?” long before they search for a lawyer. When an advertiser’s context hints match that one-on-one conversation, a single sponsored ad can appear below the response, right above the chat box. It’s clearly labeled and kept separate. The answer doesn’t change, and advertisers never see the conversation.
Ads can show to signed-in adults on the Free and Go plans, and to logged-out users, where OpenAI’s test is live (it started in the US on Feb 9, 2026). Plus, Pro, Business, Enterprise and Edu accounts don’t see ads, and neither do Temporary Chats, under-18 accounts or conversations about sensitive topics like health, mental health or politics.
What not to do: don’t buy broad hints like “lawyer” or “plumber.” They burn budget on people who aren’t ready. We start with specific, high-intent hints, accept that volume may be limited while the platform is new, and judge it on revenue, not clicks. We report impressions, clicks, spend, cost per qualified lead, cost per signed client and ROAS next to your Google and Microsoft numbers, so you can see where ChatGPT fits.
ChatGPT ads are new and still being tested, so we run them as a measured addition to search, not a replacement. Alchemy is a boutique paid media agency in Newport Beach. We’re experienced, local and boutique enough that each client matters to us, and large enough to run revenue-generating campaigns with modern AI tools.