Paid Social Case Study

New LA Fair,
500,000+ Attendees,
and Meta Ads

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After 30 years as a fair food vendor, COVID changed everything.

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The Problem

No In-Person Events During Covid

No events were legally allowed anywhere, much less mega-event fairs.

The Result

Sold Out Events

Starting with 12 sold out drive-through experiences at Angel’s Stadium, the Rose Bowl and more. LA Fair stayed closed, and State Fair Entertainment LA threw the biggest party in town.

The Solution

Pivot to No-Contact Drive-Thru Fair Experience

We even hired a Santa on a stage for a drive-by car selfie.

Metrics

75 cent CPA on META, average attendee spent $50. 500,000 attendees, 25 million in revenue.

We drove in a staggering 500,000 attendees to a brand new LA fair that never existed before over 10 weekends.

Interestingly, only a 75 cent CPA per free ticket, $16 CPA per paid $12 ticket.

Strategy

We identified CPA was cheaper to move free tickets than paid tickets. Pivoted, won big.

The Result: scalable, predictable ticket sales up to sold-out crowds daily.

We got them on map digitally, showcased their brand with strong video creative, and ran smart Meta ad campaigns. Then the cars and attendees started to roll in, and never stopped.

Collaboration

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We’re a team of digital alchemists who are excited about turning paid media into revenue.