Branding + Google Ad Case Study

Rebranding a Plumbing Company,
High CPC,
and Google Ads

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After 10 years as a master plumber, it was time to be an owner.

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The Problem

No branding, no online presence, no reliable lead sources.

Word of mouth was literally all he had. And it was great! But it wasn’t reliable.

The Result

From 1 unbranded van, to a full fleet.

Multiple fully branded service vans, technicians, apprentices, and even his first in-office CSR. With more on the way.

The Solution

New website, new branding, Google Ads.

Wahooo Plumbers got the full work-up. We even got him $3000 in FREE first time Google advertiser credits.

Metrics

$180 per qualified call on Google ($90 on LSAs), average job valued at $3000.

CPC on Google and Microsoft are brutal for plumbers and other high ticket industries. 

But even in a crowded market there is opportunity to drive scalable qualified lead generation with advanced bid strategies, daily CRO, negative keyword management and attention to detail.

Strategy

We added unique offers, shifted to value based conversions, bought hyper-local in the service area, maxed LSAs + got them 5 mile famous.

The Result: scalable, predictable qualified lead generation to get his techs out the door.

We got them on map digitally, showcased their brand with geo-targeted Meta ads, and ran smart Google and Microsoft PPC ad campaigns. Then the calls started to roll in, and never stopped.

Collaboration

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We’re a team of digital alchemists who are excited about turning paid media into revenue.